At HappyBond, I led a project aimed at delighting dog lovers with a fun shopping experience centered on adorable content. I curated enthusiasts from across the web and enhanced the platform’s appeal through strategic traffic management and improved conversion tactics. With social media engagement, email marketing, a paid media campaign, and influencer collaborations, I elevated user experience. This effort attracted investment from dog behaviorist Cesar Millan, affirming the effectiveness of HappyBond’s approach.