Hamboards, a company featured on Shark Tank, specializes in crafting oversized, surf-inspired longboards designed for an unparalleled riding experience. Despite the initial buzz generated by the Shark Tank appearance, the company faced challenges in converting this publicity into sustained sales. With a minimal retail presence, Hamboards heavily relied on its e-commerce channel for revenue. However, the weight of its products made customers hesitant to purchase, especially without free shipping.